Nestlé Sweet N Tasty Yogurt - Ramzan campaign
Need: In a month where food takes centre stage, often with unhealthy eating, the brand wanted to remind their audience that there is no need for their healthy eating to get compromised at Sehri and Iftar.
Big Idea: Expanding on the #StartSmart platform of the brand:
Fast Smart with Nestlé Sweet N Tasty
Challenge: With no budget for production, the brand had to enter the cluttered space of food recipes.
Solution: A series of smart recipes that fit well with different kind of fasters in the brand's TG:
The workout-before-iftar faster
The workaholic always working till Iftar faster
The faster who always feels thirsty
The faster who doesn't like to overeat
The workout-before-iftar faster: Yogurt Trifle and dates
A recipe to replenish the extra energy spent in the pre-iftar workout
The workaholic always working till Iftar faster: Coconut Yogurt and Strawberry
A healthy and tasty treat to reward oneself after all that work
The faster who always feels thirsty: Banana Nut Smoothie
A yogurt smoothie drink at Sehri to help quench thirst all day
The faster who doesn't like to overeat: Peach Cobbler Parfait
A light, healthy treat that is also filling after a whole day of fasting
Agency Credit:
Creative Manager: Hiba Taha
